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Shiseido Opens Flagship Store

Tech-heavy site in Tokyo's Ginza limits personal contact.

With COVID-19 cases in the news, it may seem like an odd time to open a flagship store anywhere in the world, but the pandemic hasn't scared Shiseido from creating a three-story beauty experience in Tokyo's Ginza district that's heavy on customer service, while limiting physical contact between staff and shoppers. “What can be done digitally will be done digitally; what cannot be done digitally will be done by people,” said Yoshiaki Okabe, chief brand officer, Shiseido, during ...

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